Other work in this campaign:



Shepherd NeameSpitfireShepherd Neame/SpitfireShepherd Neame/Spitfire

When you advertise a beer you’re selling a label. That label is representative of the image the advertiser attaches to that beer – it might be fun loving, it might be intelligence it might be sophistication.

That metaphorical ‘label’ is worn by the person when they order that beer – they are in effect saying this beer is me. I’m that fun loving intelligent sophisticated type of person.

When you advertise a beer you’re selling a label. That label is representative of the image the advertiser attaches to that beer – it might be fun loving, it might be intelligence it might be sophistication.

That metaphorical ‘label’ is worn by the person when they order that beer – they are in effect saying this beer is me. I’m that fun loving intelligent sophisticated type of person.

When you advertise a beer you’re selling a label. That label is representative of the image the advertiser attaches to that beer – it might be fun loving, it might be intelligence it might be sophistication.

That metaphorical ‘label’ is worn by the person when they order that beer – they are in effect saying this beer is me. I’m that fun loving intelligent sophisticated type of person.