Other work in this campaign:


Other work for SMART:



SMART/EvidenceSMART/EvidenceSMART/EvidenceSMART/Evidence

The SMART car already had a reputation for being a style icon - itís just that nobody really believed it had Ďreal carí credibility.

It was clear that the strategy had to address the three major concerns people had about this unique little car Ė its safety, its ability to drive beyond the city and how much they could fit into it.

Creative hyperbole wasn't needed to help communicate these outstanding facts. Very simple. Very straightforward. Very clear.

The SMART car already had a reputation for being a style icon - itís just that nobody really believed it had Ďreal carí credibility.

It was clear that the strategy had to address the three major concerns people had about this unique little car Ė its safety, its ability to drive beyond the city and how much they could fit into it.

Creative hyperbole wasn't needed to help communicate these outstanding facts. Very simple. Very straightforward. Very clear.

The SMART car already had a reputation for being a style icon - itís just that nobody really believed it had Ďreal carí credibility.

It was clear that the strategy had to address the three major concerns people had about this unique little car Ė its safety, its ability to drive beyond the city and how much they could fit into it.

Creative hyperbole wasn't needed to help communicate these outstanding facts. Very simple. Very straightforward. Very clear.

The SMART car already had a reputation for being a style icon - itís just that nobody really believed it had Ďreal carí credibility.

It was clear that the strategy had to address the three major concerns people had about this unique little car Ė itís safety, itís ability to drive beyond the city and how much they could fit into this unique little car.

Creative hyperbolic didnít need to help communicate these outstanding facts. Very simple. Very straightforward. Very clear.