Other work in this campaign:


Other work for Sainsbury's:



Sainsbury's/ParalympicsSainsbury's/Paralympics

Sainsbury’s won the 2013 Grand Prix from The Marketing Society Awards for this campaign.

We focused on the incredible endeavour of the British Paralympics team and drew parallels between the lives of these incredible athletes and the everyday moments we all share.

This campaign celebrated the fact that we all follow different paths in life. No one person's journey through life is more important than any other person's - it’s just that some peoples journeys are more extraordinary.

Sainsbury’s won the 2013 Grand Prix from The Marketing Society Awards for this campaign.

We focused on the incredible endeavour of the British Paralympics team and drew parallels between the lives of these incredible athletes and the everyday moments we all share.

This campaign celebrated the fact that we all follow different paths in life. No one person's journey through life is more important than any other person's - it’s just that some peoples journeys are more extraordinary.