Other work in this campaign:



Homebase/ChristmasHomebase/Easter

Homebase was thought of as a DIY store. We strategically repositioned it as a home improvement store, one for improving your home this campaign, with its high production values helped people understand that this store could transform your home but not just through painting decorating, drilling and plastering.

This Christmas TV campaign gave Homebase their most successful Christmas Period to date and helped steal market share from their closest rival B&Q.

Homebase was thought of as a DIY store. We strategically repositioned it as a home improvement store, one for improving your home this campaign, with its high production values helped people understand that this store could transform your home but not just through painting decorating, drilling and plastering.

This Christmas TV campaign gave Homebase their most successful Christmas Period to date and helped steal market share from their closest rival B&Q.

This success was continued as the Easter campaign rolled out.