Other work in this campaign:


Other work for Guinness:



Guinness/RugbyGuinness/RugbyGuinness/RugbyGuinness/RugbyGuinness/RugbyGuinness/Rugby

Heineken chose to sponsor the Rugby World Cup. And before you could say “Official sponsor” they had paid a barrel load of money– and that’s before swallowing the cost of creating any ads.

Guinness on the other hand chose to spend the equivalent of the sponsorship deal on advertising that dominated the world of Rugby – TV idents, a high profile outdoor poster campaign and six pages throughout the Observer Sports monthly Rugby special.

Post tournament analysis showed that people believed that is was Guinness who was the “Official Sponsor” of the Rugby World cup. Nice try Heineken. Nice try.

Heineken chose to sponsor the Rugby World Cup. And before you could say “Official sponsor” they had paid a barrel load of money– and that’s before swallowing the cost of creating any ads.

Guinness on the other hand chose to spend the equivalent of the sponsorship deal on advertising that dominated the world of Rugby – TV idents, a high profile outdoor poster campaign and six pages throughout the Observer Sports monthly Rugby special.

Post tournament analysis showed that people believed that is was Guinness who was the “Official Sponsor” of the Rugby World cup. Nice try Heineken. Nice try.

Heineken chose to sponsor the Rugby World Cup. And before you could say “Official sponsor” they had paid a barrel load of money– and that’s before swallowing the cost of creating any ads.

Guinness on the other hand chose to spend the equivalent of the sponsorship deal on advertising that dominated the world of Rugby – TV idents, a high profile outdoor poster campaign and six pages throughout the Observer Sports monthly Rugby special.

Post tournament analysis showed that people believed that is was Guinness who was the “Official Sponsor” of the Rugby World cup. Nice try Heineken. Nice try.

Heineken chose to sponsor the Rugby World Cup. And before you could say “Official sponsor” they had paid a barrel load of money– and that’s before swallowing the cost of creating any ads.

Guinness on the other hand chose to spend the equivalent of the sponsorship deal on advertising that dominated the world of Rugby – TV idents, a high profile outdoor poster campaign and six pages throughout the Observer Sports monthly Rugby special.

Post tournament analysis showed that people believed that is was Guinness who was the “Official Sponsor” of the Rugby World cup. Nice try Heineken. Nice try.

Heineken chose to sponsor the Rugby World Cup. And before you could say “Official sponsor” they had paid a barrel load of money– and that’s before swallowing the cost of creating any ads.

Guinness on the other hand chose to spend the equivalent of the sponsorship deal on advertising that dominated the world of Rugby – TV idents, a high profile outdoor poster campaign and six pages throughout the Observer Sports monthly Rugby special.

Post tournament analysis showed that people believed that is was Guinness who was the “Official Sponsor” of the Rugby World cup. Nice try Heineken. Nice try.

Heineken chose to sponsor the Rugby World Cup. And before you could say “Official sponsor” they had paid a barrel load of money– and that’s before swallowing the cost of creating any ads.

Guinness on the other hand chose to spend the equivalent of the sponsorship deal on advertising that dominated the world of Rugby – TV idents, a high profile outdoor poster campaign and six pages throughout the Observer Sports monthly Rugby special.

Post tournament analysis showed that people believed that is was Guinness who was the “Official Sponsor” of the Rugby World cup. Nice try Heineken. Nice try.