Other work in this campaign:


Other work for Time Warner:



Time Warner/CNNTime Warner/CNNTime Warner/CNN

CNN was perceived as just another rolling news channel Ė and a very conservative one at that. Few people realised that it also aired current affairs programs and in-depth documentaries.

This campaign not only served to enlighten them, but also to make them readdress their preconceptions and consider the thought that maybe CNN was not quite as conservative as they believed.

This campaign also helped double CNNís audience from 9% of cable and satellite viewers to 18%.

CNN was perceived as just another rolling news channel Ė and a very conservative one at that. Few people realised that it also aired current affairs programs and in-depth documentaries.

This campaign not only served to enlighten them, but also to make them readdress their preconceptions and consider the thought that maybe CNN was not quite as conservative as they believed.

This campaign also helped double CNNís audience from 9% of cable and satellite viewers to 18%.

CNN was perceived as just another rolling news channel Ė and a very conservative one at that. Few people realised that it also aired current affairs programs and in-depth documentaries.

This campaign not only served to enlighten them, but also to make them readdress their preconceptions and consider the thought that maybe CNN was not quite as conservative as they believed.

This campaign also helped double CNNís audience from 9% of cable and satellite viewers to 18%.