Other work in this campaign:


Other work for Royal Mail:



Royal Mail/BrandRoyal Mail/BrandRoyal Mail/BrandRoyal Mail/BrandRoyal Mail/Brand

Royal Mail were feeling unloved by the public. They were also under threat from rival mail companies entering the market for the first time.

Their main point of difference over their competitors was that the Royal Mail was (and still is) the only postal service that goes the final mile – the one that goes right to your letterbox - no matter what the size of letter.

That was a claim the new kids on the block couldn’t make and also formed the strategy for winning back the hearts of the people – a chance to remind them about their local postie – and the fact they're out there in all weather, wherever you live.

This campaign specifically targeted businesses by pointing out the benefits of direct mail compared to other forms of advertising media. (Hmmm - we did point out the irony to the media agency).

This campaign specifically targeted businesses by pointing out the benefits of direct mail compared to other forms of advertising media. (Hmmm - we did point out the irony to the media agency).

This campaign specifically targeted businesses by pointing out the benefits of direct mail compared to other forms of advertising media. (Hmmm - we did point out the irony to the media agency).

This campaign specifically targeted businesses by pointing out the benefits of direct mail compared to other forms of advertising media. (Hmmm - we did point out the irony to the media agency).