Other work in this campaign:



Choice FM/Corporate ResponsibilityChoice FM/Corporate ResponsibilityChoice FM/Corporate ResponsibilityChoice FM/Corporate Responsibility

With its links to minority communities across London and other major cities in the UK; Choice FM already had the attention of our target audience in which we could share the message about Gun Crime.

This corporate responsibility campaign demonstrated that this radio station had a social conscience. A fact that would be acknowledged and respected by people who wouldn’t normally have any opinion about this radio station.

The small production budgets didn’t stop the spread of these powerful messages way beyond these shores – millions of hits around the world on youth websites as well as even sparking debate on American TV.

With its links to minority communities across London and other major cities in the UK; Choice FM already had the attention of our target audience in which we could share the message about Gun Crime.

This corporate responsibility campaign demonstrated that this radio station had a social conscience. A fact that would be acknowledged and respected by people who wouldn’t normally have any opinion about this radio station.

The small production budgets didn’t stop the spread of these powerful messages way beyond these shores – millions of hits around the world on youth websites as well as even sparking debate on American TV.

With its links to minority communities across London and other major cities in the UK; Choice FM already had the attention of our target audience in which we could share the message about Gun Crime.

This corporate responsibility campaign demonstrated that this radio station had a social conscience. A fact that would be acknowledged and respected by people who wouldn’t normally have any opinion about this radio station.

The small production budgets didn’t stop the spread of these powerful messages way beyond these shores – millions of hits around the world on youth websites as well as even sparking debate on American TV.

With its links to minority communities across London and other major cities in the UK; Choice FM already had the attention of our target audience in which we could share the message about Gun Crime.

This corporate responsibility campaign demonstrated that this radio station had a social conscience. A fact that would be acknowledged and respected by people who wouldn’t normally have any opinion about this radio station.

The small production budgets didn’t stop the spread of these powerful messages way beyond these shores – millions of hits around the world on youth websites as well as even sparking debate on American TV.