Other work in this campaign:


Other work for Sainsbury's:



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Sainsbury’s has always been known for the quality of food. As the recession began to bite we needed to let people know that that quality didn’t come with an expensive price tag.

A strategic shift in the campaign away from Mr. Oliver resulted in a campaign that empathized with the target audience. All the quality cues were still there – the products and empathy were dialed up to carry a stronger value message.

Sainsbury’s has always been known for the quality of food. As the recession began to bite we needed to let people know that that quality didn’t come with an expensive price tag.

A strategic shift in the campaign away from Mr. Oliver resulted in a campaign that empathized with the target audience. All the quality cues were still there – the products and empathy were dialed up to carry a stronger value message.

Sainsbury’s has always been known for the quality of food. As the recession began to bite we needed to let people know that that quality didn’t come with an expensive price tag.

A strategic shift in the campaign away from Mr. Oliver resulted in a campaign that empathized with the target audience. All the quality cues were still there – the products and empathy were dialed up to carry a stronger value message.

Sainsbury’s has always been known for the quality of food. As the recession began to bite we needed to let people know that that quality didn’t come with an expensive price tag.

A strategic shift in the campaign away from Mr. Oliver resulted in a campaign that empathized with the target audience. All the quality cues were still there – the products and empathy were dialed up to carry a stronger value message.

Sainsbury’s has always been known for the quality of food. As the recession began to bite we needed to let people know that that quality didn’t come with an expensive price tag.

A strategic shift in the campaign away from Mr. Oliver resulted in a campaign that empathized with the target audience. All the quality cues were still there – the products and empathy were dialed up to carry a stronger value message.

Sainsbury's has always been known for the quality of it's food. As th erecession began to bite we needed to let people know that that quality didn't come with an expensive price tag.

A strategic shift in the campaign away from Mr. Oliver

Sainsbury’s has always been known for the quality of food. As the recession began to bite we needed to let people know that that quality didn’t come with an expensive price tag.

A strategic shift in the campaign away from Mr. Oliver resulted in a campaign that empathized with the target audience. All the quality cues were still there – the products and empathy were dialed up to carry a stronger value message.

Sainsbury’s has always been known for the quality of food. As the recession began to bite we needed to let people know that that quality didn’t come with an expensive price tag.

A strategic shift in the campaign away from Mr. Oliver resulted in a campaign that empathized with the target audience. All the quality cues were still there – the products and empathy were dialed up to carry a stronger value message.

Sainsbury’s has always been known for the quality of food. As the recession began to bite we needed to let people know that that quality didn’t come with an expensive price tag.

A strategic shift in the campaign away from Mr. Oliver resulted in a campaign that empathized with the target audience. All the quality cues were still there – the products and empathy were dialed up to carry a stronger value message.