Other work in this campaign:


Other work for Sainsbury's:



Sainsbury's/JamieSainsbury's/Jamie

Jamie had long been an ambassador for Sainsbury’s. His roles over the years had changed subtly as the brand ambition changed. This campaign had Jamie as the people’s champion – getting out there, interrogating the products and questioning the good people of Sainsbury’s.

Jamie had long been an ambassador for Sainsbury’s. His roles over the years had changed subtly as the brand ambition changed. This campaign had Jamie as the people’s champion – getting out there, interrogating the products and questioning the good people of Sainsbury’s.